While Google Search Console is useful for seeing how rankings develop for a site's pages over time, the downside is that you can't add specific keywords to track and the data can be outdated or delayed compared to using a paid keyword rank tracker tool. Additional data provided includes clicks, impressions, clickthrough rate (CTR), and average position. Google Search Console is a free keyword tracking tool that is useful for monitoring Google rankings that are identified by Google itself. Even more so when you want to track rankings for multiple locations, devices, and search engines. However, it becomes challenging to do this for many pages and keywords. Rank tracking is free in the sense that you can manually perform a search and check a website's position for that keyword search. There are both free and paid options for tracking keyword rankings. However, they can get pretty close! Is Rank Tracking Free?
Google uses hundreds of signals to determine page rankings in its search engine result pages (SERPs). There are many factors that can affect keyword rankings. With insights like position history, SEO specialists are able to better understand the type of content that Google favors for a specific keyword and what strategies can be used to continue increasing search engine rankings and organic traffic. Rank tracking provides insight into which SEO efforts and rankings are effective.
Keyword rankings are one of the most important KPIs to determine SEO progress. SEO professionals work to drive organic traffic to sites by achieving prominent rankings. Rank tracking is an essential part of the search engine optimization process.
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